In September of 1915 the Harvard-trained historian Carter G. Woodson and the prominent minister Jesse E. Moorland founded the Association for the Study of Negro Life and History (ASNLH), an organization dedicated to researching and promoting achievements by black Americans and other peoples of African descent.

The ASNLH sponsored a national Negro History week in 1926, choosing the second week of February to coincide with the birthdays of Abraham Lincoln and Frederick Douglass. The event inspired schools and communities nationwide to organize local celebrations, establish history clubs and host performances and lectures.

In the decades that followed, mayors of cities across the country began issuing yearly proclamations recognizing Negro History Week. By the late 1960s, thanks in part to the civil rights movement and a growing awareness of black identity, Negro History Week had evolved into Black History Month on many college campuses.

While Black History Month is synonymous with prominent figures such as Martin Luther King Jr., Harriet Tubman, Rosa Parks, Muhammad Ali, Jackie Robinson, Langston Hughes, Maya Angelou, and President Barack Obama, there are countless other African-Americans who've made a profound impact in history.

Blak Xcellence apparel wants to not just honor those that we are aware of their contributions but to also honor those that don’t receive as much praise as they should.  African-American has have accounted for countless achievements that have helped shape not just this country but the world.  Limiting the celebration of those achievements to just one month short changes their accomplishments.  That is why we want to celebrate black excellence 365 with our apparel.